Our Values
Re-humanising the workplace
The most valuable moments at work rarely happen at a desk. They happen in the five-minute conversation, the team huddle, the pause to think something through. GreyFox designs collaborative office furniture for those moments, so the workplace becomes somewhere people want to be. This philosophy has driven GreyFox from the start.
Why the workplace needs new thinking
For decades, office furniture has been built around four archetypes: the task chair, the desk, storage and the partition. They were designed for tasks and floor plates
Furniture for moments that make work more human.
Work has moved on. As AI takes on more of the routine, the reason to come into the office is increasingly each other: conversation, collaboration, mentoring and ideas. Hybrid work has turned the office into a place for connection, but most offices are still furnished for individual tasks.
GreyFox works in the space between the archetypes: furniture for gathering, perching, leaning in and moving on.
Five questions every GreyFox design must pass
Does it encourage natural movement?
Does it bring people into better conversation?
Does it support different ways of sitting, working and thinking?
Does it make collaboration feel easy rather than forced?
Does it reflect how people behave, not just how offices are planned?
If the answer to any of them isn't yes, we're not finished.
Designed for Human Nature
Every GreyFox design starts by watching people, not by drawing furniture. With our research and design partner [Perch], we observe how people gather, talk, focus and move at work.
What we see is consistent:
People lean in when they're interested.
They perch when a conversation is short.
They shift position every few minutes and gesture while they think.
They gather in loose circles so everyone can be seen.
Most furniture treats this movement as something to minimise. We design for it. We call this approach- Designed for Human Nature.
Sustainability
At GreyFox the principles of longevity, purpose and sustainability guide everything we do; we’ve built our processes around them. Our furniture is designed to promote the health of its users, whilst sustaining the health of our planet. Our customers buy less because our products do more.
They stand the test of time and the demands of their users. Our furniture is designed to be easily maintained, renewed and serviced.
We stand over and ensure the sustainability of all stages of our product development. We are conscious of our impact in the selection of our materials and suppliers. We want to produce furniture made of sustainably forested woods, natural fabrics and water based finishes. We also try keep our products out of landfill by taking them back at end of life to ensure that they are repurposed. We source our materials and manufacture our products locally. Off cuts in the manufacturing process are put to good use as we repurpose them to create marketing materials.
We are always looking for new solutions and innovations to achieve our zero waste goal and were awarded first place in the Green and Sustainability Category at the Local Enterprise Offices 2022 Awards in Dublin.